The EO® Story
EO® stands for essential oils and they are the heart and soul of everything we do here at EO products. Essential oils and creative collaboration are how our story begins, and how our company is defined. The culture of EO products is the essence of creative collaboration, the collective work of like minded people working towards a common goal. Our co-founders and co-CEOs, Susan Griffin-Black and Brad Black are the core of our collaborative spirit.
Once upon a time in a garage...
In 1995, Brad and Susan were asked to create five essential oils blends for Bloomingdale’s holiday gift guide. In a garage on Potrero Hill in San Francisco, Susan and Brad began the creative process that would evolve over the next twenty years into hundreds of products researched, developed, manufactured and shipped from our 40,000 sq. ft. facility in Marin County, CA to millions of happy people across the world.
Like most pioneers, Brad and Susan didn’t set out to change the world. They just wanted to do business the way they thought it should be done. When they were mixing batches of soap in their 3 gallon stock pot, they weren’t thinking about being pioneers in the cosmetics industry. But, that’s exactly where their ideals would take them.
Love Life, Live Clean
Susan and Brad wanted to work the way they lived; inspired, healthy, in touch with nature and generous. They had a simple vision, they wanted to live like they were retired. For them, that meant spending time with family and friends, not worrying about money and making sure they were leaving the planet in a way that honored their children and grandchildren. Brad and Susan didn’t think there had to be a separation between work, home and personal life. They believed in one life, one that valued transparency and trust.
Susan and Brad decided to name their company EO for the essential oils that were both their first products and the heart and soul of everything they would create. They chose the motto: Love Life, Live Clean. They felt that simple statement explained the purpose of their vision.
As the product line grew, so did our family. Susan and Brad soon became nearly 40 people all working in the facility in Corte Madera. We expanded the product line and learned about the personal care industry.
In 2004, we became a certified organic manufacturer. We were certified by the Coalition of Certified Organic Farmers (CCOF). This certification is typically used for food. Because there are no certifications in the personal care or cosmetics industry for organic ingredients, we chose to follow the guidelines for food.
When Whole Foods asked us to make a natural hand sanitizer in 2006, we were happy to take on the challenge. Our dedication to non-GMO ingredients led us to an organic alcohol derived from cane sugar and our hand sanitizers were born, proving to the world that no one had to choose between natural and effective. With FDA approval, we became a certified OTC manufacturer and the world was introduced to hand sanitizers that were gentle, moisturizing, smelled great and effective against 99.9% of common germs. We’re proud of our hand sanitizers, they’re the leading natural hand sanitizer on the market.
In 2011, we became the first personal care company to be certified non-GMO. We were certified by the Non-GMO Project. Since there are still no regulations on cosmetics or personal care items when it comes to certification of ingredients, we sought the certification used for food.
In 2012 we took our ten years’ experience and launched a line of products designed for young people and large families that had little or no choice for natural body products. With a 32oz. bottle of soap priced at $10, these products were priced for every budget. Everyone for Every Body was born.
Everyone’s immediate success led us to a new facility in San Rafael. This 40,000 square foot space can accommodate our growing family for the time being.
Brad and Susan’s dream of one life filled with collaboration, creativity and care is alive and well. We all work together under one roof to make some of the best personal care essentials in the world. Our offices smell like essential oils and the collaborative spirit and friendly atmosphere inspires us daily.