Why Not Organic?

We choose not to label our company as organic even though we manufacture products that are certified organic as approved by the California Certified Organic Farmers (CCOF) http://ccof.org/. We make this choice because there are no guidelines for organic personal care, like the ones that exist for food. So we take the higher road and only label those products organic that meet the USDA Food Grade Standard of what defines organic. To do otherwise would be confusing and deceiving to our customers regarding the organic nature of the products bearing our name.

"Organic" in personal care is frequently used as a marketing term to capture sales in the ever-greening marketplace. We feel that this is misleading and we encourage our competitors to stop. The word “organic” does not belong on the front panel of a label, even if it’s incorporated into the brand name, unless its ingredients and manufacturing process are certified organic by a certifying agency recognized by the USDA.

It is important to realize that organic defines an agricultural process that eliminates toxic chemicals and GMO’s. It does not promise that the product will be more beneficial and less impactful on one’s health.

We believe in organic. This standard is an integrated part of our company, lifestyle and philosophy. This is why we have chosen to manufacture our own products onsite and become a certified organic manufacturer, unlike many of our competitors. It also enables us to ensure that our ingredients and end-products are authentic and competitively priced.

Today it simply isn’t possible that all personal care products be 100% organic, given the available ingredients. At present all of our products contain certified organic ingredients. Some of our products do meet the USDA Food Grade Organic Standard to bear the USDA of organic. These products proudly bear the USDA certified organic seal. You will find this seal on our bath salts, lip treatments and hand sanitizer sprays. Our commitment is to continue our quest to make organic products that meet the highest global requirements of what can bear the Organic seal.

As a consumer, if Organic is important to you we recommend you ask questions and familiarize yourself with what constitutes organic. Ask your favorite brands how they formulate, what organic content is present in the finished product and if they manufacture on site.

Also, please visit the following sites to learn more about Organic labeling:

Labeling and Marketing Information

The Organic Foods Production Act and the National Organic Program (NOP) are intended to assure consumers that the organic foods they purchase are produced, processed, and certified to consistent national organic standards. The labeling requirements of the new program apply to raw, fresh products and processed foods that contain organic ingredients. Foods that are sold, labeled, or represented as organic have to be produced and processed in accordance with the NOP standards. A certified operation may label its products or ingredients as organic and may use the "USDA Organic" seal.

Labeling requirements are based on the percentage of organic ingredients in a product.

Organic Categories

The U.S. Department of Agriculture (USDA) approved four categories of organic labels, based on the percentage of organic content. The organic labels began to appear on store shelves on October 21, 2002.

Organic
100 Percent Organic
May Carry USDA Organic Seal
Organic
At least 95% of content is organic by weight (excluding water and salt) and may carry the USDA Organic Seal.
Made with Organic
At least 70% of content is organic and the front product panel may display the phrase "Made with Organic" followed by up to three specific ingredients. (May not display new USDA Organic seal).
Less than 70% of content is organic
May list only those ingredients that are organic on the ingredient panel with no mention of organic on the main panel. (May not display new USDA Organic seal).