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It’s clear that everyone’s Hair is different and that’s why what you need to make your hair radiate and shine might be totally different from what your friend needs. More incredible than how very different hair can be is the fact that what your hair needs changes constantly based on just who you are and what you do daily.

Your Hair Type is really determined by 4 Key Factors. Are you a swimmer constantly in and out of the water or are you out and in the sun working on your tan, maybe you live in a cold and windy city. All of these environmental, seasonal effects and lifestyle activities can affect the 4 key Hair attributes. To really personalize and optimize the hair care system that is right for you it’s really important to know the Four Key Factors of your hair:

Unique Factors

So life is quirky, why shouldn’t your hair be? Do you have that something extra that means more time spent on your hair? Is it frizzy, or does your scalp tend to be dry at times? Are you forcing in curl or taking it out. Or are you like so many people, desperately trying to hold on to that color for the full six weeks. Well below are those Unique Factors that also influence how you care for your hair and what products you choose to let come into contact with those precious locks.


This hair tends to be very wiry, very tightly coiled and very, very fragile. Frizzy Hair has fewer cuticle layers than any other hair type, which means that it has less natural protection from the damage you inflict by combing, brushing, curling, blow-drying and straightening it.

Scalp Dryness

Dry scalp is a common issue that many people face, especially in winter or in colder climates where you are moving in and out of heated areas frequently. The skin of the scalp becomes tight and itchy and tiny flakes of dead skin are showered by combing and brushing. Dry scalp conditions are often misidentified as dandruff, and are treated as such, which can worsen the condition depending on the treatments used. Common methods to treat dry scalp can include the application of deep conditioning treatments, moisturizers and lotions for the scalp, scalp massage (to stimulate circulation)

Fly Away

Flyaway hair occurs when there's low humidity or the air is dry, hair loses water to the surrounding air and dries out. Dry hair builds up negative electricity resulting in flyaway. The best way to solve this hair trouble is to add moisture back to your hair.

Product Build Up

Hair products can cause a buildup on your hair. Over time, this buildup will make your hair less shiny, less manageable and less healthy. The first signs of product build up are your hair looking or feeling lifeless, or when you comb or brush it you get a flaky powder along the hair shaft, this is not dandruff, it’s more likely to be a product buildup problem.


Stressed, Brittle or weak hair is fragile and breaks very easily. It can be because of not conditioning your hair enough, the overuse of hair styling tools, a health condition such as hypothyroidism or medications you may be taking.

Sun Damaged

UVA and UVB rays have the power to damage the hair from the cuticle to the inner structure of the hair. The rays of the sun can burn the skin of the scalp and harm the hair follicles by making it dry, brittle and faded. Sun damaged hair can take a long time to grow out. Unless you want to deal with dry, tangled, bleached out hair it pays to find ways to protect your hair from sun damage.

Chemically Processed

Chemically processed hair can easily become over processed hair. Permed, relaxed, dyed, heat styled or bleached hair can easily fall into this category. You can tell if your hair is over processed, if it tends to have dry, split ends, coarse texture and lots of rebellious fly-aways. A mild shampoo and a deep conditioner or leave in conditioner can calm hair restoring the needed hydration to the hair shaft.

Color Treated

Color treated hair needs to be protected from the sun. Color-treated hair that isn't taken care of can often look dull, dry and unhealthy. This is because often the chemicals in hair dyes damage your hair cuticle beyond repair, leaving the ends broken and the hair shaft itself rough and fragile. It is important to use mild cleansers for the cleansing of the hair. One formulated for color-treated hair can keep color from fading and moisturize to restore hydration to the hair shaft.