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About Us

SINCE 1995

In their garage with a stockpot of shower gel, Susan and Brad followed a feeling. Inspired by essential oils, they set out to make wellness for everyone—led by heart, not hype.

Black and white photo of a woman with a blue sign reading 'And just like that, 1995 EO was born.'

On a trip to London

"I discovered a small apothecary. I walked through the door, inhaled, and the room turned gold. I picked up a small bottle of lavender essential oil. The smell was aromatic and honest."

Blue house surrounded by gray houses with 'this exact one' text

It started in a garage

This exact one in San Francisco, then to Corte Madera, and finally to San Rafael, where we've been since 2012.

Top-down view of geometric shapes on a grid background

Our home now

San Rafael, California: 71,000 sq ft campus, 4,200 gallons of mixing, 9,000 gal of storage tank capacity, 115 employees

From concept and development to design, mixing, bottling, and shipping — we handle it all because we believe in doing as much as possible within our own community.

Collage of people working in a factory setting, including a man in a suit, a person in a lab coat, and another in a warehouse.
Woman smelling lotion

community

Delivering kindness

We believe that opportunities to support and nurture others are all around us. EO Products donates personal care products and makes financial contributions to organizations that serve our community, creates local job opportunities, and offers employees paid time off to volunteer.

Quality

Products with integrity.

We rely on our decades of manufacturing body care products to guide us in choosing safe, organic, and sustainably-farmed ingredients. We’re exacting – and fully transparent – about every ingredient in every bottle.

Practice

Sustainable manufacturing.

We learned early on that there’s only one way to ensure that every product reflects our values and meets our high standards. That’s why we dream up, research, develop, test, blend, bottle, market, and ship all EO Products in one place: our family-owned, zero-waste factory.

EO and everyone product display at a trade show with branded signage and products.

eo + everyone

Two brands, one mission.

Video of Marin County, where the EO Products company resides.

Whats with the icons?

Curious about the symbols on our packaging?
Each one tells part of our story.

Look for them on our products and click below to learn more about what we stand for.

USDA Organic logo on a white background

CCOF is a nonprofit organization that advances organic agriculture for a healthy world through organic certification, education, advocacy, and promotion. We envision a world where organic is the norm.

Certified Gluten Free logo with 'GFCO.ORG' on a white background

The Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group, ensures that gluten-free products are safe and trustworthy. GFCO works with manufacturers to help them achieve certification and improve their processes to meet our strict 80 point Standard.

EWG Verified logo on a white background

Since 1993, the Environmental Working Group has shined a spotlight on outdated legislation, harmful agricultural practices and industry loopholes that pose a risk to our health and the health of our environment.

Certified B Corporation logo on a white background

All B Corps must be rigorously evaluated in environmental impact, day-to-day operations, transparency, employee satisfaction, and local community involvement

Cruelty Free logo with a rabbit silhouette on a white background

By 1996, 'cruelty-free' shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups.

Icon of an open container with '12M' label on a white background

The "period-after-opening" symbol, or "PAO" symbol, indicates the recommended period a cosmetic product can be safely used after opening.