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EO Products is proud to announce that many of our Everyone™ products are now EWG VERIFIED™!

Everyone 3-in-1 Soaps
Everyone Hand Soaps
Everyone Kids Soaps
Everyone Hand Sanitizer
Everyone Baby Wash


EWG VERIFIED™ is a verification program designed to help consumers avoid potentially toxic and harmful ingredients commonly found in personal care products.

The EWG VERIFIED™ program was launched by the Environmental Working Group in partnership with Healthy Lifestyle Brands in 2015. It was created to bring consumers peace of mind and make shopping for personal care products easier.

Products that bear the EWG VERIFIED™ mark meet the quality and standards established by the EWG’s many years of experience and research. These standards are clearly defined across the extensive Skin Deep® Database.

Skin Deep® hosts in-depth profiles and ratings of over 9,000 ingredients and 60,000 cosmetic and personal care products. Each ingredient and product is given a safety score from 1 to 10. In order to be EWG VERIFIED™, a product must be Green on this scale. Green = a safety score of 1 or 2.

Keep reading for a full list of EWG VERIFIED™ requirements.


Why did we invest in this program?

From our co-founder and co-CEO, Susan Griffin-Black:

“As the marketplace has evolved, our customers want access to real and unbiased information about what they put on their bodies. In our view, EWG provides the most accessible, comprehensive, and scientifically reviewed information to consumers so they can make informed choices. We are proud to partner with the EWG to help cultivate a more accountable marketplace.”

EO Products was founded in 1995 and has always believed in full transparency. Since 2004, we have been strong supporters of the Environmental Working Group’s work as educators and advocates for safer products. Their sensible guidelines and credible research provides consumers with the everything they need to make informed decisions.

For those who might be new to Everyone™, we wanted to take the guess work out of choosing safe, healthy products. Avoiding potentially toxic and harmful ingredients shouldn’t be difficult. It is our hope that EWG VERIFIED™ makes you feel confident about bringing our products into your home.

For those of you already familiar with us, rest assured that our formulas haven’t changed. The only difference is on our labels where you’ll now see the EWG VERIFIED™ seal on certain products.


How does the verification process work?

When manufacturers opt into the program, they must submit their products for testing and full disclosure of proprietary recipes for review by the Environmental Working Group.

EWG VERIFIED™ means that a brand or manufacturer is committed to full transparency and operates under good manufacturing practices. An EWG VERIFIED™ product avoids EWG’s ingredients of concern and meets the following requirements:

  • Products must score “green” in EWG’s Skin Deep® database.
  • Products cannot contain any ingredients on EWG’s “unacceptable” list, meaning, ingredients with health, ecotoxicity and/or contamination concerns.
  • Products cannot contain any ingredients on EWG’s “restricted” list, which do not meet the restriction set by authoritative bodies and industry institutions.
  • Products must follow standard ingredient naming guidelines.
  • Products must fully disclose all ingredients on the label, including ingredients used in fragrance.
  • Product manufacturers must develop and follow current good manufacturing practices.
  • Products must pass basic microbial challenge tests and repeat these tests as appropriate.
  • Products must follow the European Union’s requirements for labeling fragrance allergens.
  • Products must follow the European Union’s labeling guidelines for nanomaterials used in cosmetics.
  • Product labels must indicate an expiration date or the “period of time after opening.”
  • Commit to submitting all reports of product problems or serious adverse events to the U.S. Food and Drug Administration and to EWG.
  • Agree that EWG has the right to perform random product testing to ensure that all products meet the provisions outlined in EWG’s Licensing Criteria.

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