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It’s clear that everyone’s Hair is different and that’s why what you need to make your hair radiate and shine might be totally different from what your friend needs. More incredible than how very different hair can be is the fact that what your hair needs changes constantly based on just who you are and what you do daily.

Your Hair Type is really determined by 4 Key Factors. Are you a swimmer constantly in and out of the water or are you out and in the sun working on your tan, maybe you live in a cold and windy city. All of these environmental, seasonal effects and lifestyle activities can affect the 4 key Hair attributes. To really personalize and optimize the hair care system that is right for you it’s really important to know the Four Key Factors of your hair:

Hair Texture

Hair texture is as truly individualized as you are. Is your hair super straight or really fine? Does it have a ton of curl or just cascade down in waves. Below are some key traits to help you determine what hair texture you were born with.


Medium hair texture isn’t flyaway, thick or coarse. The size of the hair shaft is middle range and is sometimes referred to as "normal" texture. This type of hair has a natural bounce and sheet has generally has a normal moisture level. If this describes your hair, you should consider yourself lucky, as your hair texture is the most common and most manageable. This hair type is also the easiest to process. Normal hair tends to take perms and relaxers equally well.


Fine hair is very, very small in diameter, and tends to be weightless and flyaway. Fine hair is not necessarily thin hair, although the two often come together. Thin hair means simply that you don't have an abundance of strands on your head which is something you are born with or without. This hair type tends to lack volume which can be due to too high a moisture level leaving it flat and limp. Due to the fine texture, this hair type is easily over-processed. It is possible to have thick hair that is considered fine because it's silky and smooth, without the curls or roughness to provide texture. Frequently, it's quite straight and won't hold a curl easily.


This hair type is very straight and usually black in color. It has a moderate weight, tends to be thick and hangs freely from the scalp. It can be fine or coarse. Special issues that can occur with straight hair include dryness and fly-aways.


Coarse hair texture has a thick diameter, and often feels rough. Coarse hair is the strongest hair texture. This strength is a good thing, unless you are trying to use a chemical process, such as a perm or relaxer. Strong, coarse hair is also the most difficult to process. If you have coarse hair, you may find that it doesn't always take a perm well, or that more frequent perming is necessary. This hair type can have a tendency to be on the dry side which often means tangles and split ends.


Wavy hair tends to be coarse, with a definite "S" pattern to it. Your hair is wavy, if it curves in the "S" shape while laying flat against the scalp, instead of standing away from the head the way curly hair does.


Curly hair has a defined loopy "S" pattern. With this hair type cuticle layers don't lay flat or close to the scalp. It tends to not be as shiny as straight or wavy hair. The hair doesn't have a very smooth surface, so light doesn't reflect off of it as much.