Two hearts, one dream
Two hearts, one dream
Susan and Brad knew that they were continuously amazed by the beauty and power of pure essential oils. That such scents could nurture both body and mind. That everyone should have access to the wonders of aromatherapy. And that they aspired to live and work wholeheartedly, in a way that honored their values, their families, and the planet.
1995: A garage, a stockpot, and a vision
In the midst of careers in retail and fashion, Susan and Brad began blending pure essential oils for friends and family. Beautiful news spread, and in 1995 they were asked to create aromatherapy blends for the Bloomingdale’s holiday gift guide.
Little did Susan and Brad know, as they experimented in a three-gallon stockpot in their San Francisco garage, how their journey would evolve. After three years, they were able to formulate the very first foaming shower gel free of sodium laurel sulfate, a widely-used but potentially-harmful ingredient that creates a lather.
This became the foundation of everything that followed – doing whatever it takes to make natural products that are beautifully-scented with pure essential oils, as well as safe and effective for all beings and the planet. Susan and Brad approached local stores, customers responded with delight, and in 1997 EO Products landed an account with Whole Foods.
Still asking “What if…?” 23 years later
Today, Susan and Brad are co-chief executives of a rare phenomenon: an independently-owned natural body care company. They had no roadmap for becoming manufacturers, but learned early on that the only way to ensure that every bottle is aligned with their values and high standards was to take responsibility for everything.
Their six cornerstone beliefs – Transparency, Originality, Poise, Relatedness, Imagination, and Journey – remain the True North for every employee’s contribution and every business decision.
With her artistry and deep knowledge of essential oils, Susan takes the lead in aromatherapy and blending. Brad puts his experience and unbounded enthusiasm to good use overseeing operations and marketing. Their 140 employees share the same commitment and collaborative spirit.
All EO and Everyone brand products come to life in our 45,000-square-foot facility in San Rafael, California, formerly the “Star Wars” studio of George Lucas. The air remains infused with creativity and inspiration (and often a touch of calming lavender).
Our promise to you
As we have for 23 years, we will:
- Create only products that are safe and effective for all beings and safe for the environment.
- Use only pure essential oils and botanical extracts to scent our products, so that anyone can experience the wonders of aromatherapy.
- Manufacture our products sustainably, in a way that honors every person connected to them: the farmers we source our ingredients from worldwide, our customers, our employees, our partners, and our community.
- Help you take loving care of yourself and your family by making only products that we consider beautiful, safe, and effective enough for our own families.
There is no genuine relationship without transparency. It allows for conversation, honesty and shared responsibility. Transparency is inclusive by nature, and reflects the desires of one's intentions and aspirations. At EO, transparency is essential because we believe that if we express our honesty in what we make and say, as well as how we conduct ourselves in the fulfillment of our role in the world, our customers will feel it and bring of themselves to us.
Originality is at the core of who we are and what we do. We are inspired by the panorama of what we can create with the beauty of what already exists. Our desire is not to change that which is inherently whole, but rather to reveal it fully so that our customers may make use of it in their own lives. Every idea that becomes a product, every message that becomes our word, every experience that becomes our customer’s, alongside the inherent designs of nature, then co-mingles with the originality of our own vision. This is the true alchemy of EO. It is at once our heritage and our future.
Life is turbulent and challenges the answers to its many questions. Poise demands that in order to find peace we must meet this turbulence with clarity of purpose and compassion, first in our own lives, and then in our environment. When we feel a strong sense of self, confident of our worth, and regardless of external circumstances, when we take responsibility for our choices, and live an engaged creative life, we develop poise. As we explore, so we become. In this, then, EO aspires to be an oasis of goodness and right-mindedness in a world of compression and tension.
We would do well to strive towards people living in common and unity - that which we call community. The EO community is small - as small as our world. What makes it small is the interdependence between our company and our customers, our suppliers, our farmers, our banks, our weather, our pets, our everything. There is no question that we all breathe this same air of existence, so trust is essential. As the EO community grows, we understand it is nonetheless true that regardless of how strong these linkages of common purpose between customer and company may be, should they not be held in value by the customer, all will be for nothing. Communication of our benefits, culture and sensibilities therefore, plays an important role when it comes to the development and maintenance of trust. The variety, complexity, differences and divergences of our customers provides us with tremendous opportunity, to which we bring the spirit of community and the beauty of our imagination for the benefit of everyone. The interdependence of relationships is unbounded only by what can be unlocked and made real.
The imagination is the most freeing condition of the human spirit. We seek permission through it, to investigate and explore, and through this discover and embrace innovation. We allow its essence to flourish with the intention of being kind and doing good. The secret of imagination lays in the adventure that is the cultivation of an open mind: fresh, flexible, vibrant and ready for anything. As we dream we hold in our hands, and hearts, unbounded opportunity to move those dreams into thoughts and then towards some reality. At EO, we seek continuous improvement that pushes us against the feeling of being comfortable, and towards what our imagination can unleash. With change inevitable our embracing of new possibilities gives to us continual momentum that leads us to new places.
What anchors EO, what engages EO, what grounds EO? What gives us the permission to explore, to challenge what is and thus to participate in the world? At EO we answer this is what life expects of us, what nature expects of us and what we expect of ourselves. Our own recognition and acknowledgement of our every breath and blink of our eyes is about living. Life provides us with an un-chartered and invisible path with no end point or true destination, but that which we encounter in the process itself. Our responsibility is to the boundaries of respect, kindness and whole heartedness. Our EO is a mindful company that is crafted through our behavior, and code of conduct. We are a brand that is its own ecosystem which we honor every day; one that is inclusive of all who engage with it along their own lives journey. What we know and what we have yet to know, that which remains as yet unknown, allows our spirit to take us forward as we journey with each other on this, our EO path.