ONCE UPON A TIME IN A GARAGE
In 1995, Brad and Susan were asked to create five essential oils blends for Bloomingdale’s holiday gift guide. In a garage on Potrero Hill in San Francisco, Susan and Brad began the creative process that would evolve over the next twenty years into hundreds of products researched, developed, manufactured, and shipped from our 56,000 sq. ft. facility in Marin County, CA to millions of happy people across the world.
Like most pioneers, Brad and Susan didn’t set out to change the world. They just wanted to do business the way they thought it should be done. When they were mixing batches of soap in their three gallon stock pot, they weren’t thinking about being pioneers in the cosmetics industry. But, that’s exactly where their ideals would take them.
As the product line grows, so does our family. Susan and Brad soon became 40 people, all working in the facility in Corte Madera. The growth continued steadily and today, we manufacture out of our San Rafael facility with over 90 employees. Through each stage of our growth, our product offering has been informed by how we can most authentically impact the personal care industry.
In 2004, we became a certified organic manufacturer. We were certified by the Coalition of Certified Organic Farmers (CCOF). This certification is typically used for food. Because there are no certifications in the personal care or cosmetics industry for organic ingredients, we chose to follow the guidelines for food.
When Whole Foods asked us to make a hand sanitizer in 2006, we were happy to take on the challenge. Our dedication to non-GMO ingredients led us to an organic alcohol derived from sugar cane and our hand sanitizers were born, proving to the world that no one had to choose between organic and effective. With FDA approval, we became a certified OTC manufacturer and the world was introduced to hand sanitizers that smelled great and were gentle, moisturizing, and 99.9% effective against most common germs. We’re proud of our hand sanitizers, they’re the leading organic hand sanitizers on the market.
In 2011, we became the first personal care company to be certified non-GMO by the Non-GMO Verified Project. Since there are still no regulations on cosmetics or personal care items when it comes to certification of ingredients, we sought and obtained the certification used for food.
LOVE LIFE, LIVE CLEAN
Susan and Brad wanted to work the way they lived; inspired, healthy, in touch with nature, and generous. They had a simple vision: they wanted to live like they were retired. For them, that meant spending time with family and friends, not worrying about money, and making sure they were leaving the planet in a way that honored their children and grandchildren. Brad and Susan didn’t think there had to be a separation between work, home, and personal life. They believed in one life: one that valued transparency and trust.
Susan and Brad decided to name their company EO for the essential oils that were both their first products and the heart and soul of everything they would create. They chose the motto: Love Life, Live Clean. They felt this simple statement explained the purpose of their vision.
In 2012, we took our ten years’ experience and launched a line of products designed for young people and large families that had little or no choice for quality, botanical body products. With a 32oz. bottle of soap priced at $10, these products were priced for every budget. Everyone™ for every body was born.
Brad and Susan’s dream of a life filled with collaboration, creativity, and care is alive and well. We all work together under one roof to make some of the best personal care essentials in the world. Our offices smell like essential oils and the collaborative spirit and friendly atmosphere inspires us daily.