Integrity behind every ingredient

Integrity behind every ingredient

At EO Products, we rely on our decades of creating plant-based products to guide us in choosing ingredients that are safe and sustainable. From day one, we’ve sourced the finest natural, organic, and responsibly-farmed ingredients we could find. Many of our products are EWG VERIFIED™ and have earned other important certifications.

Essential oils: our heart and soul

After 23 years, Brad, Susan, and their team remain inspired by nature’s pure essential oils – those derived from flowers, fruits, seeds, bark, stems, roots, and other parts of plants. We wholeheartedly believe that essential oils can help enhance everyday life.

Each oil has a distinctive, nuanced scent. Many, such as soothing lavender and woodsy frankincense, have been used for thousands of years in perfumery and medicine. Aromatherapy is the practice of stimulating well-being through scents, whether that be to relax, uplift, soothe, rejuvenate, brighten, or mellow your mood.

We source our oils globally, transcending politics and borders in our quest for the finest ingredients Earth has to offer. EO Products has long-standing relationships with farmers in France, Australia, Morocco, and many more countries, some along the old spice routes. We often choose partners that have distilleries right on the same property, which captures the oils at their most potent.

Setting our own high standard for natural

It was true when we started and remains so today: the personal care industry, while regulated, still needs ethical manufacturers to set their own internal quality standards. (The FDA has yet to establish an official definition for “natural”.) Rules relating to safety, accountability, quality control, and marketing claims are a shared responsibility.

Based on the knowledge we’ve accumulated after 23 years, here’s where EO Products stands. Our products are as natural as possible, while still being effective and safe for you and your family to use. We choose ingredients that are minimally processed and as close to the original plant matter as possible. 

When it comes to organic and non-GMO ingredients, we seek and obtain certifications that mirror the standards for organic food, since there are no precise certifications for personal care products and cosmetics.

Safety first, always

Just because an ingredient is naturally-derived doesn’t mean it’s good, and just because an ingredient is synthetically-derived doesn’t mean it’s harmful. We use safe synthetics when necessary. For example, we use the preservative ethylhexylglycerin to prevent bacteria in our lotions (without which they would expire in weeks), and citric acid to balance pH levels in our Everyone face care products.

We use synthetics that have been verified as safe in the accredited and unbiased EWG skin deep database.

What we include – and don’t include – is intentional

We choose to protect our customers, our employees, and our planet by choosing safer ingredients and keeping toxins out of the waste stream. Our products contain no parabens, no sodium laurel sulfate, no synthetic fragrances, no aluminum, no propylene glycol, no polysorbates, no phthalates, and no artificial colors and dyes.

Certified organic

EO Products has been a certified organic manufacturer since 2004. All of our products contain organic ingredients; this seal indicates that 95% of a product’s ingredients are certified organic.

Non-GMO Project Verified

We never use genetically modified organisms and were the first personal care company to be certified Non-GMO in 2011. Our many products certified through the Non-GMO Verified Project display this seal.

 No synthetic fragrances

We only scent our products with pure essential oils and organic food-grade extracts. We offer unscented options, too.


The Leaping Bunny organization has certified that our ingredients and products are never tested on animals.


None of our ingredients or products contain more than 10 ppm (parts per million) of gluten.

Meeting strict EWG VERIFIED™ standards

It can feel overwhelming to understand which products are safer and healthier for you and your family. The Environmental Working Group (EWG), an American non-profit dedicated to protecting human health and the environment, can help. When you see the EWG VERIFIED™ mark on a product, you can be sure it’s free from harsh and harmful ingredients.


Today, just 1,300 products world-wide have been EWG VERIFIED – and 32 of those are ours. In fact, EO Products gel and spray hand sanitizers were the first sanitizers ever to be EWG VERIFIED.

Transparency without compromise

We believe that doing business transparently empowers our customers to make healthy, informed choices. For example, all lavender essential oils are not created equal. We partner with the highest-quality lavender growers and distillers on the planet. We consistently use a specific plant species, and our sources are sustainable and ethical. Complete transparency has always been the right path for EO Products, and that will never change.

Learn more about every ingredient we use, and why we use it, in our ingredients glossary.